„Fashion is not a fastfood”
We constantly suffer from the lack of time. We always want things done better, faster, easier. Everything is so hectic, that there is no much space left for accuracy. Unfortunately it refers to fashion as well. There was a time when one used to dress according to the dresscode, or etiquette, but now it seems to have changed. The rules are not so strict anymore, the outfits have become more casual. It’s hard to resist the impression that the so called ‘street wear’ is becoming a global tendency. What is really appreciated on the international fashion weeks are the sets that combine elegant dresses with sports shoes, or stilettos with tracksuit pants and so on. For me it’s a preview of fashion joining the sphere of life treated as a kind of a fast-food.
We got used to easy access to everything; you withdraw money from the cashmachine, you can have your shopping delivered to your place, nobody cares about fixing clothes anymore. As things are disposable, we are slowly becoming more and more lazy. Fashion is supposed to be easy and comfortable as well- that’s what the chain stores got us used to. Today everyone, no matter what qualifications they have, can be a stylist (as it is with cooks). That is why we get the impression, that styling is something easy, something everyone can become an expert in. Fashion has become a bit trivial. On the other hand, I go past successful women everyday- they have a good job, probably a cool flat, maybe a partner, a family. But the success is rather to be found on their bank accounts than on their faces. They are very reasonable, they do not have time for small things such as paying too much attention to their appearance. I know that it is often the corporate dresscode’s fault: plain outfit and almost no make-up are required almost everywhere. But still, even if you’re very busy, it just takes a few tricks to tart up your looks a bit. Make-up is very helpful: even an eye-shadow a shade darker than your skin color, eyeliner, mascara and blusher (it is really irreplaceable, as it makes even the most tired faces look better) are enough. Always remember about ChapStick, as it gives your look the class and elegance that no lip gloss would ever do. It is really easy to take your high heels into your bag and put them on after you have gotten to your workplace. And last, but not least- jewelry. It’s every women’s best friend… Earrings, a necklace or a bracelet are the necessary final touch of the composition. All you have to do is put something shining on you neck.
Rachel Zoe, a stylist claims that “It is your style that speaks for you before you even open your mouth.”. I believe in that. I take shopping for an investment: I’d rather buy less but of higher quality, than more of bad, which would get destroyed during the first washing. Nothing works better for elegance as high quality. When I manage to lay my hands on something really nice, I need to have a guarantee that I would be able to possess it for a long time. That is what I’d like to recommend to you as well. Forget about bargains for a minute, buy less often, try to think about what you buy. This is the motto of ‘slow fashion’, which is supposed to warn you against impulsive buying. And that is the way it should be!